Value discovery is figuring out if the product is useful and desirable. Growth discovery is figuring out how to scale that value through acquisition, referral, and monetization.
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Should you do value or growth discovery first?
Value discovery must come first. If you scale a product that has no value (Growth without Value), you are just "filling a leaky bucket" — growing fast but churning even faster.
Knowledge Challenge
Mastered Value Discovery vs. Growth Discovery? Now try to guess the related 6-letter word!
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