Sustainable growth focuses on efficient acquisition and high retention ("Retention-led growth") rather than burning cash to buy customers at any cost.
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Why is "Retention is the new Growth" the mantra of 2025?
Because it's 5x cheaper to keep an existing customer than to find a new one. In a mature market, the winners are those who build deep relationships and high switching costs through superior service.
Knowledge Challenge
Mastered Sustainable SaaS Growth Patterns? Now try to guess the related 6-letter word!
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