Proactive support is reaching out before a customer asks. Predictive support is using AI/Data to know exactly when a customer *will* have a problem and fixing it automatically.
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Give an example of Predictive Support.
If the system detects a user has tried (and failed) to set up an integration 3 times, it could automatically trigger a "Let me help you with that" message or even automatically fix the configuration in the backend.
Knowledge Challenge
Mastered Proactive vs. Predictive Support? Now try to guess the related 6-letter word!
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