GDR measures how much of your original base you retained (ignoring expansion), while NDR measures the same base including expansion and contraction.
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Why is NDR the most important "Compound Growth" metric?
NDR > 100% means your existing customers are growing faster than they are churning — creating an "Automatic Growth" machine. High-performing SaaS companies (like Snowflake) often have NDRs over 130%.
Knowledge Challenge
Mastered Net Dollar Retention (NDR) vs. Gross (GDR)? Now try to guess the related 6-letter word!
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