Lead scoring is a methodology used by sales and marketing teams to rank prospects against a scale that represents the perceived value each lead represents to the organization.
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What is the difference between an MQL and an SQL?
An MQL (Marketing Qualified Lead) is someone who has engaged with marketing content (e.g., downloaded an ebook). An SQL (Sales Qualified Lead) is an MQL that has been vetted by an SDR/BDR and is ready for a direct sales conversation based on BANT or similar criteria.
Knowledge Challenge
Mastered Lead Scoring (MQL vs. SQL)? Now try to guess the related 7-letter word!
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