The Innovator's Dilemma, by Clayton Christensen, explains how established companies can fail because they focus on their current high-value customers while ignoring "disruptive" low-end innovations that eventually overtake them.
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How does this apply to established SaaS players?
An established CRM might ignore a new, simpler "miniature" CRM because its enterprise customers want complex features. Eventually, the simple CRM becomes "good enough" for everyone and the established player loses the broad market.
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