The Hook Model is a four-phase process (Trigger, Action, Variable Reward, and Investment) used by companies to form habits in their users, encouraging them to return to the product without expensive advertising.
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What are the four phases of the Hook Model?
1. Trigger: The spark for behavior (external like a notification, or internal like boredom). 2. Action: The simplest behavior done in anticipation of a reward (e.g., clicking a link). 3. Variable Reward: A reward that leaves the user wanting more (e.g., a social media feed). 4. Investment: The work the user does to increase the value of the product for their next visit (e.g., adding data or following users).
Knowledge Challenge
Mastered The Hook Model in Product Design? Now try to guess the related 6-letter word!
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