Emotional design focuses on three levels of user design: Visceral (how it looks), Behavioral (how it works), and Reflective (how it makes us feel about our identity).
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Why does "Reflective Design" matter for SaaS?
Because users are also buying a professional identity. A tool that is beautiful and "smart" makes the user feel like a "smart professional," which builds a much deeper emotional tie than just utility alone.
Knowledge Challenge
Mastered Emotional Design (Don Norman)? Now try to guess the related 6-letter word!
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