A data quality firewall is a set of automated checks and validations implemented at the point of data entry or ingestion to prevent "dirty data" from entering your CRM or data warehouse.
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How do you build a data quality firewall?
This includes mandatory field validation, picklist standardization, deduplication rules, and automated enrichment (e.g., using Clearbit or ZoomInfo) to ensure that all customer records are complete and accurate from the start.
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