A CDP (like Segment or mParticle) is a software that collects, unifies, and connects customer data from all sources to make it available to other systems for marketing, sales, and service.
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How is a CDP the "Source of Truth" for CX?
It creates a "Customer 360" view by stitching together their website visits, support tickets, and payment history into a single profile that is updated in real-time across the entire tech stack.
Knowledge Challenge
Mastered Customer Data Platform (CDP) Deep Dive? Now try to guess the related 6-letter word!
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