CRO is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, signing up for a trial, or completing a purchase.
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What is the core cycle of CRO?
Analyze (find where users drop off) → Hypothesize (why are they dropping off?) → Test (re-design the page/form) → Learn (did it work?). CRO is about making the most of the traffic you already have.
Knowledge Challenge
Mastered Conversion Rate Optimization (CRO)? Now try to guess the related 6-letter word!
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