Glossary

The Contract Renewal Lifecycle

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The renewal lifecycle encompasses the steps leading up to a customer renewing their subscription, typically starting 90 days before the contract expiration date.

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What is the "Renewal 90" (R90) process?

R90 starts 90 days out with a health check. If the account is "red," the CSM has 90 days to save it. By 60 days out, the renewal quote is typically sent, and by 30 days out, the contract is finalized or escalated.

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