Choice architecture is the design of the different ways in which choices can be presented to consumers, and the impact of 그 design on consumer decision-making (Nudging).
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What is the power of the "Default Option"?
Most users never change settings. By setting the "Default" to something beneficial (like "Enable Auto-Backup"), you "nudge" the vast majority of your users into a better and safer experience without forcing them.
Knowledge Challenge
Mastered Choice Architecture and Nudging? Now try to guess the related 6-letter word!
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