Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand, making the competition irrelevant.
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What is a "Blue Ocean" move in SaaS?
A company that creates a new category (like HubSpot created Inbound Marketing or Salesforce created the Cloud CRM) moves into a Blue Ocean where they don't have direct competitors for years.
Knowledge Challenge
Mastered Blue Ocean Strategy for SaaS Growth? Now try to guess the related 6-letter word!
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