Advocacy marketing leverages happy customers to generate reviews on platforms like G2 and TrustRadius, which are critical for the B2B SaaS evaluation process.
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Who owns the advocacy program in a SaaS company?
It's often a joint effort between Marketing and CS Ops. CS identifies the "Promoters" (from NPS surveys), and Marketing runs the campaigns to turn them into reviewers and references.
Knowledge Challenge
Mastered Advocacy Marketing (G2, TrustRadius)? Now try to guess the related 6-letter word!
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